Sep 25, 2024
In 1968, an advertising marketing campaign debuted from the 7UP brand. Although the "Uncola" campaign was met with critical accolades, its effectiveness is somewhat dubious, as evidenced by its lack of longevity in the current market share data.
Aug 28, 2024
RFK Jr. is Democrat royalty, and underestimating this salient feature would be a mistake for the naysayers of his change to criticizing the Democratic Party and supporting Trump.
Aug 1, 2024
The last straw was how they dealt with their political opponent, Donald Trump, by using the legal system to destroy his personal and political brand.
May 20, 2024
Let's not forget Trump's charismatic personality and brand marketing dominance. Given its importance in the final analysis of political intelligence and digital marketing, this should not be overlooked or over-empasized.
May 14, 2024
Self-perceived intelligent people, those with advanced degrees, or elites believe that anyone who disagrees with them are either a denier, uninformed, or even worse, darn right stupid.
May 2, 2024
Even though marketing is a salient tactic in all political campaigns, a better predictor in analyzing the ultimate winner is "political intelligence" (PI).
Apr 16, 2024
A boycott has many layers that marketing executives must consider when taking on controversial progressive issues that could eventually estrange many more than its core customer base.
Feb 8, 2024
Those thinking that Bud Light will never come back don't understand marketing. Marketing is the art and science of satisfying needs now. Not yesterday, but now! Marketing addresses the question: what have you done for me lately?