DHS Announces Ad Campaign Targeting Illegal Immigrants

DHS seal (AP)

By    |   Tuesday, 18 February 2025 11:47 AM EST ET

Department of Homeland Security Secretary Kristi Noem announced a multimillion ad campaign on this week directed at illegal immigrants warning them they will be found and deported under President Donald Trump.

Released in both a domestic and international version on Monday night, the ads target both the illegal immigrant already in the U.S. and the one thinking of crossing the border illegally.

"Thank you, President Donald J. Trump, for securing our border and putting America first. President Trump has a clear message: if you are here illegally, we will find you and deport you. You will never return. But if you leave now, you may have an opportunity to return and enjoy our freedom and live the American Dream," Noem says to open the one-minute spot that will run on radio, broadcast, and digital in multiple languages and territories.

Noem was selected by Trump to lead his signature issue of stemming the tide of illegal immigration back in November. In January, Noem announced that U.S. military prison in Guantanamo Bay, Cuba would be used to house the worst of the criminal illegal migrants rounded up by Immigration and Customs Enforcement officials.

"For too long, weak politicians have left our borders wide open, flooded our communities with drugs, human trafficking and violent criminals, and put American lives at risk. Those days are over," Noem continues in the commercial.

The ad campaign comes following reports last week of Trump being "angry" that more people have not been deported under Border Czar Tom Homan.

"Follow the law and you'll find opportunity. Break it and you'll find consequences. The choice is yours. America welcomes those who respect our laws. A strong nation is a safe nation," the domestic ad ends.

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Department of Homeland Security Secretary Kristi Noem announced a multimillion ad campaign this week directed at illegal immigrants warning them they will be found and deported under President Donald Trump.
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