President-elect Donald Trump announced a new line of fragrances over the weekend on his Truth Social app by using a photograph with first lady Jill Biden along with the caption, "A fragrance your enemies can't resist," CBS News reported.
The fragrance, called "Fight, Fight, Fight," includes cologne for men and a perfume for women, each selling for $199.
Trump said on Truth Social that he gave the fragrance that name, "because they represent us winning. Great Christmas gifts for the family."
The name refers to Trump's first words after he stood back up, bloodied in the face, after a bullet grazed his ear at a rally in Butler, Pennsylvania, in July during the first assassination attempt against him.
The photograph of Trump and Biden was taken as they were sitting near each other at the dedication ceremony last week for the rebuilt Notre Dame cathedral in Paris.
The fragrance is the latest merchandise being endorsed by the family, as Trump's daughter-in-law, Lara Trump, recently launched a line of workout clothes. In addition, Melania Trump is selling her memoir, and she also unveiled a signature necklace before Mother's Day.