Study: Consumers Avoid Products Linked to People, Policies They Oppose

Political divisions are shaping consumer choices, impacting brands like Bud Light, and even chocolate preferences, according to studies. (Dreamstime)

By    |   Tuesday, 10 December 2024 08:03 AM EST ET

Bud Light and Tesla have taken financial hits for high-profile political stands in recent years.

A new study finds such bitter partisanship can even extend to chocolate. And we're not talking Left Twix vs. Right Twix.

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Bud Light and Tesla have taken financial hits for high-profile political stands in recent years. A new study finds such bitter partisanship can even extend to chocolate. And we're not talking Left Twix vs. Right Twix.
products, policies, twix, bud light, tesla, political, divisions
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2024-03-10
Tuesday, 10 December 2024 08:03 AM
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