President Donald Trump's past supporters and his ability to build a diverse coalition fueled his return to the White House in the 2024 election, according to a new Pew Research Center report released Thursday.
The study revealed that 85% of the voters who supported Trump in 2020 came back to vote for him again in 2024, while his rival, former Vice President Kamala Harris, earned support from 79% of former President Joe Biden's voters, reports The New York Times.
Further, the analysis showed that 5% of Biden's voters flipped to support Trump, while 3% of Trump's voters opted to support Harris.
One large factor, though, was that 15% of the people who voted for Biden did not return to vote in the 2024 race, the study revealed.
The survey also found that Trump was able to build a diverse coalition, and Tony Fabrizio, the lead pollster for Trump's 2024 campaign, said the campaign's strategy has been validated.
"We talked about getting Blacks and getting Hispanics and low-propensity voters," he told the Times. "Everyone looked at us like we had three heads and we were crazy. This Pew report basically says, 'Yeah, we did it.'"
The election also showed declining Hispanic support for Democrats, with Trump running almost evenly with Harris in the demographic. However, Democrats held double-digit advantages with Hispanic voters in both the 2016 and 2020 elections.
The shift especially grew with Hispanic men. Biden won 57% of the male vote in 2024, but Trump flipped the group to win 50% of the vote, the Pew report showed.
This means, according to the study, 20% of the GOP's coalition is now nonwhite voters, or twice as many as there were in 2016. However, the share of Trump's white voters dropped to 78% in 2024, from 88% in his 2016 race.
Republican gains with Black voters were small, but Trump expanded his share to 15%, up from 8% in 2020.
Harris lost with Asian voters when compared to Biden, winning 57% compared to the 70% Biden won in the 2020 race.
Trump also erased Democrats' advantage with non-U.S.-born voters, erasing the 21 percentage point advantage the party held in the 2020 race.
Trump also made gains among young voters, with Republicans born in the 1990s and 2000s showing up for him while more young Democrat voters stayed home.
He also gained votes among millennials, or those born in the 1980s, but most of that support, at 8%, came from people who flipped from supporting Biden to backing Trump.
Trump also erased a gap among men under 50. In 2020, Biden had a 10-point advantage in the age group, but Trump won them in 2024.
He also doubled his margin among noncollege voters, from 14 points in 2024 up from about 7 points in 2016, and grew support among rural and religious voters.
Meanwhile, even though the report found that Harris lost because fewer Democrats came out, it also determined that even if more people had voted, Trump would have still pulled out the win.
Sandy Fitzgerald ✉
Sandy Fitzgerald has more than three decades in journalism and serves as a general assignment writer for Newsmax covering news, media, and politics.