MAGA Inc., a super PAC aligned with former President Donald Trump, launched a new advertisement on Friday targeting President Joe Biden on immigration, a pivotal concern for voters leading up to the general election.
In the 15-second ad, Biden says, "Nobody... Nobody is going to be deported," as footage depicts migrants surging toward the border fence.
"There will not be another foot of wall constructed in my administration," he adds.
Trump, sharing the ad on Truth Social, captioned it "BIDEN'S INVASION."
The release coincided with the debut of the Biden campaign's Latino-targeted ad, which rebukes the former president's rhetoric toward immigrants while celebrating their contributions to the nation's diversity.
"This election is an election between me and a guy named Trump," Biden says in the ad. "This is a guy who calls Latinos criminals, drug dealers, and rapists. Now he says immigrants are poisoning the blood of our country.
"What the hell is he talking about? The reason we're as good as we are is because we are the most diverse country in the world."
The 30-second ad, titled "Change," will be broadcast on digital platforms in both Spanish and English. It is slated to air in Arizona, Nevada, Pennsylvania, Georgia, Michigan, North Carolina, Wisconsin, and Florida. This ad campaign is part of a $30 million expenditure following Biden's State of the Union address.
This represents the Biden campaign's second Latino-oriented ad this week. The initial one, released Tuesday, delineated divergent policy stances between Biden and Trump aimed at Latino voters.
The contenders have previously clashed over immigration issues, with both Trump and Biden visiting the southern border last month, albeit in different locales.
Trump's increasing appeal among Latino voters poses a challenge to the Democratic coalition's long-standing electoral dominance, potentially reshaping the political landscape across the nation.
Recent polling indicates an uptick in Trump's support among Latino voters since his 2020 electoral loss. Several surveys suggest he commands over 40% of the demographic, a milestone unmatched by Republicans in 20 years, The New York Times reported.
Latino voters are projected to constitute approximately 15% of eligible voters nationwide this year. Their influence is even more pronounced in California, where they comprise 33% of eligible voters.
In the Golden State, several swing districts hold the potential to sway control of the House of Representatives. Similarly, pivotal Senate races in Arizona and Nevada, where Latinos represent approximately one in four eligible voters, stand poised to shift the balance of power in the upper chamber.
Meanwhile, Florida's Latino GOP lawmakers stressed Hispanic voters' worries over illegal immigration, crime, and the economy, which they argue thrived under Trump. Despite Trump's rhetoric, they, like many Republicans, continue to endorse his leadership, Politico reported.
"I don't necessarily agree with everything that President Trump says, but I agree with just about everything that he does," said Rep. Carlos Giménez, R-Fla.
Rep. Mario Díaz-Balart, R-Fla., echoed similar sentiments. "He has the ability to connect with people in saying things that people don't say in universities and elite circles, but I think they understand him," he said. "And not only that, he has a record to prove it."