Florida Gov. Ron DeSantis took aim at Bud Light, continuing the brouhaha over its partnership with transgender activist Dylan Mulvaney by releasing an ad lampooning the Anheuser-Busch brand with a parody of its classic "Real Men of Genius" commercials.
The ad spot, which was posted by the DeSantis War Room Twitter account late Monday night, introduces Freedom Heavy instead of Bud Light and celebrates the "Real Men of Women's Sports."
"Today, we recognize the men who've hacked the system," the parody voice-over says. "Once mediocre in the men's division, now cream of the crop in the women's. You couldn't cut it with the boys, so you pushed women off the podium. Because, without you, sports would be fair. Without you, women's sports would be for, well, women."
The commercial features footage of transgender female athletes competing, including Lia Thomas and CeCé Telfer, among others.
"Brewed in the free state of Florida" and "100% woke-free," Freedom Heavy is apparently delivered via alligator-drawn wagon, according to the video.
While speaking at Liberty University on Friday, DeSantis alluded to male-to-female transgender swimmer Thomas, who won the women's NCAA Championship in the 500 free last year.
"It is wrong to have a swimmer compete for three years on the men's swim team, switch to the women's team, and then win the women's national championship," the Florida governor said, the New York Post reported. "That is a fraud. That is wrong."
DeSantis signed a proclamation at the end of March declaring Florida native Emma Weyant the real winner of the 2022 500 free.
Thomas also tied with former Kentucky swimmer Riley Gaines in an event last year. Gaines has since become an outspoken advocate against biological males competing in women's sports.
DeSantis' most recent comments come days after Gaines was attacked by transgender activists at a Turning Point USA event held at San Francisco State University last week. Gaines said she was barricaded in a room for three hours with no way to safely leave and there were protesters outside the door "trying to negotiate money for me if I wanted to make it home safely."
The former NCAA swimmer was at the university to give a speech about protecting women's sports. She plans to file a lawsuit and said there must be consequences for what happened.