YouTube TV viewers can no longer see Disney channels including ABC and ESPN after the two sides failed to agree on a new content distribution deal.

Other channels that vanished from Google's pay TV platform include the Disney Channel, FX and Nat Geo.

Google's pay TV platform said in a blog post late Thursday that Disney had followed through on a threat to suspend its content amid the negotiations.

The breakdown could impact coverage of some college football games on Saturday, as well as NBA, NFL and NHL games.

YouTube is the largest internet TV provider in the U.S. with more than 9 million subscribers. Hulu, owned by Disney, is next, with about half that many subscribers.

Viewers have become aware of the dispute in recent weeks because of warnings being scrolled across their screens.

YouTube said Disney used the threat of a blackout as a negotiating tactic that would have resulted in higher prices for its subscribers. Disney's move to take down its content also benefits its own streaming products Hulu + Live TV and Fubo, YouTube said.

“We know this is a frustrating and disappointing outcome for our subscribers and we continue to urge Disney to work with us constructively to reach a fair agreement that restores their networks to YouTube TV,” it said.

YouTube said it would give subscribers a $20 credit if Disney content unavailable “for an extended period of time.” YouTube TV’s base subscription plan costs $82.99 per month.

Disney said that YouTube TV is refusing to pay fair rates for its channels and has chosen to “deny their subscribers the content they value most," pointing out the number of Top 25 teams playing this weekend.

“With a $3 trillion market cap, Google is using its market dominance to eliminate competition and undercut the industry-standard terms we’ve successfully negotiated with every other distributor," Disney said. The company said that it was committed to reaching a resolution as quickly as possible.