Tags: wk kellogg | ferrero rocher | deal

Kellogg Agrees to $3.1B Buyout Deal by Italy's Ferrero

Kellogg Agrees to $3.1B Buyout Deal by Italy's Ferrero
The logo for Kellogg's appears above a trading post on the floor of the New York Stock Exchange. (Richard Drew/AP)

Thursday, 10 July 2025 09:19 AM EDT

WK Kellogg Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, as the cereal maker has been struggling with weakening consumer demand due to persistently high inflation. 

Special: 2025 Is Expected to Be America's Best Year, Thanks to Trump... See Why Here

Kellogg's shares soared nearly 50% in premarket trading Thursday after a source told Reuters the Italian candy maker behind Ferrero Rocher is nearing a deal to buy the firm, uniting two of the world's most recognizable consumer food companies.

Shares of the Battle Creek, Michigan-based company hit $26.10, their highest level since the firm — which makes the popular Fruit Loops and Frosted Flakes — was spun off from Kellogg Company in 2023.

The Wall Street Journal was the first to report, after market closed on Wednesday, that Ferrero could finalize the roughly $3 billion deal as soon as this week.

WK Kellogg, which is valued at $2.31 billion, lowered its annual organic sales and core profit forecasts in May on the back of subdued consumer spending.

The maker of Nutella hazelnut spread, founded in Italy in 1946 and currently headquartered in Luxembourg, has turned into a global group, boosted by the aggressive acquisition campaign launched by its Executive Chairman Giovanni Ferrero.

The group reported a turnover of 18.4 billion euros ($19.2 billion) in the financial year ending on August 31 and said it had increased its investments to boost manufacturing capabilities and expand across categories, including ice creams and biscuits.

© 2025 Thomson/Reuters. All rights reserved.


StreetTalk
WK Kellogg Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, as the cereal maker has been struggling with weakening consumer demand due to persistently high inflation.
wk kellogg, ferrero rocher, deal
250
2025-19-10
Thursday, 10 July 2025 09:19 AM
Newsmax Media, Inc.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 
Get Newsmax Text Alerts
TOP

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved
NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved