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John Tantillo - Marketing and Branding Lens

John Tantillo



Dec 13, 2024
Democratic Brand Needs to Rebrand or Lose
As the saying goes regarding elections, "The candidate with the most votes always wins." Republicans had to find this out the hard way, as evidenced by their loss in the 2020 Presidential sweepstakes.


Oct 21, 2024
5 Ways to Spot a Phony Poll
For a poll to be genuinely scientific, specific criteria increase the probability that the survey is valid, measuring which candidate is winning.


Sep 25, 2024
Few Know the Harris Brand, and That's Not Good
In 1968, an advertising marketing campaign debuted from the 7UP brand. Although the "Uncola" campaign was met with critical accolades, its effectiveness is somewhat dubious, as evidenced by its lack of longevity in the current market share data.


Aug 28, 2024
RFK Jr. Gives the Dissatisfied Reasons to Consider Trump
RFK Jr. is Democrat royalty, and underestimating this salient feature would be a mistake for the naysayers of his change to criticizing the Democratic Party and supporting Trump.  


Aug 1, 2024
Why I Left the Democratic Party
The last straw was how they dealt with their political opponent, Donald Trump, by using the legal system to destroy his personal and political brand.


May 20, 2024
Trump Needs These Three Things to Win
Let's not forget Trump's charismatic personality and brand marketing dominance. Given its importance in the final analysis of political intelligence and digital marketing, this should not be overlooked or over-empasized.


May 14, 2024
Silent Majority Is Tired of Brand Left
Self-perceived intelligent people, those with advanced degrees, or elites believe that anyone who disagrees with them are either a denier, uninformed, or even worse, darn right stupid.


May 2, 2024
Does Trump Need More Than Marketing to Win?
Even though marketing is a salient tactic in all political campaigns, a better predictor in analyzing the ultimate winner is "political intelligence" (PI).

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