Is It Finally Goodbye, Good Riddance to MSNBC?

Media and technology conglomerate Comcast is spinning off cable news network MSNBC from its roster, along with a number of other cable networks.

The company announced it will create a new publicly traded entity, which will house MSNBC and NBCUniversal’s additional cable television networks.

Comcast is giving the new company an apt moniker, “SpinCo.”

The unveiling of the plans is shaking up the media landscape and sending shock waves through the network’s offices.

It all came to a head when MSNBC lost over half its viewers following the electoral triumph of President-elect Donald Trump.

An additional ratings drop occurred after Joe Scarborough, host of the network’s program Morning Joe, revealed that he and wife/co-host Mika Brzezinski had recently met with President-elect Trump at Mar-a-Lago, ostensibly to “restart communications.”

The ratings tank and spin-off talk had Scarborough questioning his own future employment with the channel.

“I could be completely wrong. We could all be fired a year from now. You never know what’s going to happen tomorrow,” he said on his show.

There are several reasons that the spin-off is happening. First up is the fact that streaming is clobbering cable. Execs are understandably concerned about the steady increase in cord-cutting, especially among the younger demographic. This segment of viewers is accustomed to having nonbundled options and is partial to streaming media.

Comcast has also let it be known that current chairman of NBCUniversal Media Group Mark Lazarus will be named SpinCo’s CEO. Sources have indicated to Variety that Lazarus spoke to an audience of concerned staffers and talent, which included MSNBC personalities Rachel Maddow, Chris Jansing, and Katy Tur.

MSNBC will evidently be joined by the business news network CNBC in being detached from NBC News.

Since the two networks will no longer be a part of NBC, attendees at the meeting with Lazarus reportedly expressed concerns about whether the use of familiar symbols, which have been used by MSNBC for decades, will be allowed to continue.

In a shocking admission, Lazarus said that because of the spin-off, he wasn’t sure whether MSNBC would have to give up its current image, identity, or home.

“Everyone is in a panic because everything is up in the air,” one MSNBC source told The New York Post.

Journalists at the network CNBC are coming apart at the seams at the prospect of being separated from NBC’s news division. This is because MSNBC routinely shares reporting, and a significant part of the network’s daytime schedule uses correspondents from NBC News.

Andrea Mitchell, chief foreign affairs correspondent and chief Washington correspondent for NBC News, has anchored a daily MSNBC show since 2008. And MSNBC’s Katy Tur and José Díaz-Balart have dual roles as journalists for NBC News as well.

Lazarus was unable to answer questions about MSNBC’s newsgathering and whether the cable news outlet would have to develop its own capability for collecting and verifying news, which is a daunting task, to say the least.

The idea of giving MSNBC a makeover has been tossed around for a long time. The network wasn’t always the far-left echo chamber that it is today.

Back in 1996 it originally launched as a joint venture of Microsoft and NBC (although Microsoft would later divest its stake in the TV network).

Like fellow cable networks had previously done, MSNBC would go on to broaden its horizons by doing political coverage as well as opinion-oriented programming. A variety of viewpoints were represented on its programs, ones that ranged across a spectrum from Phil Donahue on the left to Tucker Carlson on the right.

Oh, the good ol’ days, when there was a fairly clear line of demarcation between hard news and editorial opinion. That line served a number of important purposes, including a commitment to truth and accuracy in the conveyance of national and international information as well as an adherence to a journalistic code of ethics.

It could be that the good ol’ news days are going back to the future. And the sport of intellectual sparring will make its own separate comeback.

Let’s all stay tuned in whatever new media way is preferred. And may the Truth win out.

James Hirsen, J.D., M.A., in media psychology, is a New York Times best-selling author, media analyst, and law professor. Visit Newsmax TV Hollywood. Read James Hirsen's Reports — More Here.