Donald Trump assembled a large coalition to win the presidency in 2024. Trump and the Republicans should focus on retaining and growing this group of voters.
The scope of Trump’s victory in the 2024 Election was historic. Trump won the popular vote, becoming the first Republican since 2004 to do so. He won 85.2% of the counties in the United States. Trump increased the percentage of those voting for him among men; women; Blacks, Hispanics; Jews; and voters in age brackets 18-29, 30-44, 45-64, and 64+. He improved his performance in traditionally Democrat strongholds such as California and New York City.
While Trump will not face reelection again, he and the Republicans have an interest in keeping and growing this support. First, it will be easier for Trump to pass his legislation if he maintains backing in the polls. Second, the results of the 2026 midterm elections will have an impact on Trump’s ability to pass legislation in his last two years.
If Republicans lose the House and Senate, Republicans may not be able to pass legislation at all. If Republicans lose one chamber, Republicans would likely have to scale down the scope of legislation to pass it.
Last, losing the House and/or Senate would affect Congress’ focus on Trump.
If Republicans lose control of the House of Representatives or Senate, Trump will likely face nonstop investigation from the chamber they lost. If Republicans lose the House, Democrats will probably try to impeach Trump.
Looking beyond Trump’s time in office, Republicans want to keep winning elections and maintaining control of the government. Republican policies are better for America. The United States suffered great setbacks during the four years of the Biden administration, and Republicans do not want to repeat this ordeal.
Trump should use a multi-prong approach to keep and grow his coalition. First, he should use techniques that were effective for him during the 2024 campaign.
Podcasts and streaming were likely very helpful, such as those with Joe Rogan, Adin Ross, etc. They also allowed Trump to bypass the mainstream media and go directly to voters (especially young people).
Social media videos (such as TikTok, Instagram Reels, and YouTube shorts) were also great ways to reach voters because of the platforms’ popularity. In fact, these services are sometimes the avenues through which people get their news.
Social media posts (such as Truth Social, Twitter, and Facebook) were also effective. Trump should also continue massive rallies; run advertisements on television, radio, and the internet; and have Republicans, such as Vice President JD Vance, challenge the media on popular mainstream news shows.
Other Republicans should also replicate Trump’s social media and communication strategies. Trump cannot do it all alone.
Second, Trump should continue his current approach with the press and combine it with his internet/social media strategy. Over the first six weeks of his presidency, Trump has had numerous media availabilities whether it be actual press conferences, impromptu question-and-answer sessions while signing executive orders or getting on and off Air Force One, and sit-down interviews.
These speeches and comments help get out his message. It would be helpful to put these press interactions on the internet in full and in short pieces (such as snippets on TikTok, Instagram, etc.) to reach voters. Trump should do so because many viewers are not watching the news during these events and the news sometimes does not cover positive Trump events.
Third, Trump must achieve success. If Trump can succeed in those areas that drove voters to him, voters will likely support him and vote Republican in the future.
For example, if Trump can reduce inflation (and prices in general), decrease illegal immigration, tame crime, and restore order on the world stage, it would be highly effective from a voter standpoint.
Trump will need to effectively communicate these successes, though. He cannot rely on nightly newscasts on mainstream media, newspapers, or news websites. He should use social media to communicate his accomplishments.
One cannot discount the possibility that Trump’s 2024 coalition may not have been due to a shift toward Republican ideology. In 2024, some traditionally Democratic voters may have chosen to not vote at all or supported Trump because they disliked Harris or the policies/results of the Biden-Harris administration.
These traditionally Democratic voters may plan to vote for Democrats in the future. Trump and Republicans should strive to keep these voters voting for Republicans and not the Democrats.
Trump and Republicans must not become overconfident. The Democrats will be campaigning hard to win elections in 2026 and beyond.
In 2026, the House and the Senate can be easily flipped because the majorities are razor-thin. In 2028, an incumbent will not be seeking the presidency.
President Trump and the Republicans need to govern, self-promote, and campaign with urgency.
Michael B. Abramson is a practicing attorney. He is also an adviser with the National Diversity Coalition for Trump. He is the host of the "Advancing the Agenda" podcast and the author of "A Playbook for Taking Back America: Lessons from the 2012 Presidential Election." Follow him on his website and Twitter, @mbabramson. Read Michael B. Abramson's Reports — More Here.
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