Newsmax No. 1 on Twitter as Social Media Roars

Newsmax was No. 1 on Twitter for all social media interactions in November, edging out The New York Times and Fox News, according to Emplifi.

See the social media summary below for November 2021, as Newsmax consistently ranks in the top three for major social media platforms like Facebook and Instagram.

The data indicates Newsmax has a highly energized and engaged social media following. Consider that Newsmax is beating The New York Times, Fox News, and CNN, though we have a smaller following than they do. Newsmax is also No. 1 for news content sites based on engagement rates per 1,000 followers.

Newsmax has more than 10 million social media followers combined across major platforms including Facebook, Twitter, Youtube, and Instagram.

Here’s Newsmax’s social media breakdown for November 2021 vs. our competitive set:
(Analytics provided by Emplifi. Competitive data set includes Fox News, CNN, ABC News, MSNBC, CBS News, NY Times, Daily Wire, The Blaze, Breitbart, OANN, & News Nation)

TWITTER:

• Newsmax finished No. 1 overall in our competitive set in overall Twitter interactions, with 2.33 million. (NY Times was 2nd with 2.31M, Fox News 3rd with 2.11M, CNN 4th with 2.10M)
• Newsmax topped all competition on Twitter in Interactions per 1,000 followers, with 2,280 per 1,000 followers for November. (Daily Wire 2nd with 1,821 per 1,000, The Blaze was 3rd with 422) – Newsmax's rate was 7x MSNBC’s rate of interaction (300), 21x Fox News (103.7), 51x The NY Times (44.6), and 59x CNN (38.01).
• For 2021 so far (as of Dec. 18): Newsmax is No. 1 in Twitter interactions per 1,000 followers rate for 2021, with 21,921 interactions per 1,000 – this rate is 4x MSNBC (5,173), 27x Fox News (799), 35x CNN (614), and 36x The NY Times (600).

FACEBOOK:

• Newsmax finished 3rd in monthly Facebook impressions (16.99M) in November, behind only Fox News (27.14M) and Breitbart (22.10M). CNN was 4th with 10.6M.
• Newsmax was 1st in Interactions per 1,000 fans on Facebook (5,022 per 1,000) – this rate is 3.4x ahead of Fox News (1439.56), 14x The NY Times (342), and 16x  CNN (307).
• For 2021 so far (as of Dec. 18): Newsmax is No. 1 in Facebook interactions per 1,000 followers for 2021, with 52,390 – this rate is 2x The Daily Wire (20,315), 2.6x Fox News (19,447), 2.9x MSNBC (17,851), 9.3x The NY Times (5,606), and 11x CNN (4,673).

INSTAGRAM:

• Newsmax set a new all-time high in Instagram monthly interactions in November with 11.53 million. This was also a 359% increase YOY from last November on IG (2.51M).
• Newsmax finished 3rd on Instagram in total Interactions (11.53M) in November, behind only Fox News (30.3M) and CNN (15.25M).
• Newsmax topped our competition in interactions per 1,000 followers rate in November (8,953 per 1,000).
• Newsmax also topped our competition in Interactions per 1,000 followers per post rate (30.87) – this rate is 4x Fox News (7.33), 7x CNN (4.20) and 7x MSNBC (4.01).