The marketing team representing Republican presidential candidate Nikki Haley quickly sprung into action this week regarding CNN host Don Lemon's controversial comments about how the 51-year-old Haley "isn't in her prime."
On Tuesday, via social media, Haley touted her campaign's new merchandise devoted to the Lemon ordeal. One drink koozie bears the slogan "Past My Prime?" and another says "Hold My Beer."
"For all of you who took issue with the haters saying that we are past our prime ... this one's for you," Haley tweeted while sharing a WinRed link to her campaign and a photo of the koozies.
Last week, during an episode of CNN's morning show, Lemon got into a tense argument with co-hosts Poppy Harlow and Kaitlan Collins about what constitutes a woman's prime years.
Initially, Lemon remarked that "Nikki Haley isn't in her prime, sorry. When a woman is considered to be in her prime — in her 20s, 30s and maybe her 40s."
Harlow then countered with, "I think you need to put on qualifiers, like prime for like child-bearing."
Lemon then said, "Don't shoot the messenger, I'm just saying Google what the facts are — Google it, everyone at home, when is a woman in her prime."
After the on-air exchange, CNN temporarily removed Lemon from the morning show lineup. There were even published reports of the network's women staffers threatening to quit if Lemon wasn't fired.
On Tuesday, however, CNN announced that Lemon will return to Wednesday's morning show. But as a condition for staying with the network, Lemon agreed to participate in what's being described as "formal training," specializing in sensitivity.
Haley's merchandise promotion isn't the first time a presidential hopeful used marketing slogans to promote a candidacy.
For 2016 and 2020, former President Donald Trump successfully marketed "Make America Great Again" on hats, T-shirts, pins, etc.
In 1984, Walter Mondale used his tagline of "Where's The Beef?" to create separation from Gary Hart during the Democratic Party primary season.
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