There are moments in history when silence becomes complicity, when hesitation becomes surrender, and when playing defense becomes indistinguishable from defeat.
For Israel and for the Jewish people, we are living in such a moment.
The war against Israel today is not fought only with rockets and terror tunnels.
It's fought with lies, distortions, and a relentless propaganda machine that has captured the imaginations of campuses, newsrooms, and even church pulpits.
This is not a secondary battlefield — it is the battlefield.
And until now, we'vebeen losing.
Israel Appreciation Day was created to change that.
And this year, as we prepare for the 2nd Annual Israel Appreciation Day, (Nov. 12, 2025) we're making something absolutely clear: this isn't just another event.
It's the spark for a bold, unapologetic offensive in the war of information we can no longer afford to lose.
Losing the Narrative
Let’s be blunt. We aren’t losing because Israel’s truth is weak.
The facts are on our side.
Israel is the only liberal democracy in the Mideast.
It's a nation which has turned deserts into gardens, pioneered breakthroughs in medicine, science, and technology, and extended humanitarian aid to disaster zones across the globe.
It's a nation that grants equal rights to women, Arabs, Christians, Druze, and LGBTQ+ citizens in a region otherwise defined by oppression.
And yet, when you look at the tide of public opinion — when you see American college campuses festooned with antisemitic slogans, when you hear young people parroting Hamas propaganda, when you watch mainstream media reduce Oct. 7, 2023 to a footnote, while magnifying Hamas talking points — it becomes clear that we are on the defensive, and badly so.
We aren't losing because the truth isn't powerful.
We're losing because we've failed to fight where it matters most: in the grassroots, in the living rooms, in the classrooms, in the churches, and in the hearts of everyday Americans.
A New Offensive
Israel Appreciation Day is about flipping the battlefield and reclaiming the narrative.
It's about rebranding Israel not as a burden to defend, but as a miracle to celebrate — a nation that embodies resilience, moral courage, and innovation at the highest level.
For too long, our side has accepted the terms dictated by Israel’s enemies:
- We respond.
- We explain.
- We apologize.
And every time we do, we reinforce the false frame that Israel is a problem to be managed, rather than the living answer to antisemitism and the embodiment of the very values the West claims to cherish.
That ends now.
The 2nd Annual Israel Appreciation Day will be a launching pad for a long-term, relentless campaign to flood the grassroots with truth, pride, and passion.
This is not the end — it's the beginning. This movement is about local impact, because — as the old saying goes — all politics is local.
If we do not reach into communities, schools, town halls, and churches, inspiring people to make Israel their story, then we will continue to cede ground in the very places where public opinion is forged.
Celebrating a Modern Miracle
Israel is not just another country.
It'S the greatest story of national resilience in modern history.
A people exiled and nearly annihilated in the Holocaust returned to their ancient homeland, built a thriving democracy against all odds, and made it flourish in a sea of hostility.
That story should not be hidden behind defensive talking points—it should be shouted from the rooftops.
Israel is a global hub of innovation that has produced life-saving medical devices, agricultural technologies that feed the world, and tech revolutions that drive modern life.
It is a sanctuary for Jews facing persecution, a defender of religious freedom in a region where faith is otherwise crushed, and a frontline shield against the terrorism and radicalism that threatens not only Israel but the free world.
To celebrate Israel is not to defend it. To celebrate Israel is to elevate it — to place its story at the center of the conversation and inspire people to take pride in a modern miracle.
Turning the Tide
The war of information is as existential as any military campaign.
If the next generation of Americans believes Israel is a villain, then no Iron Dome will protect it, because American support is Israel’s strategic lifeline.
And if that lifeline is severed by decades of poisoned narratives, then the battlefield of tomorrow will be fought on far more dangerous terrain.
That's why Israel Appreciation Day is not just an annual gathering — it's the ignition point for a movement.
This campaign is about more than rallies and speeches. It is about training communities, empowering faith leaders, inspiring educators, mobilizing students, and equipping everyday Americans with the courage to say, "Israel is my story."
We win not by apologizing. We win not by responding to hate on their terms. We win by going on offense—by building an unstoppable wave of love, pride, and unshakable support for Israel from the bottom up.
The Beginning of a Movement
On this year's Israel Appreciation Day, we are planting a flag. We are declaring that the days of sitting idly by are over. This is the spark for a grassroots initiative, one which will not cease until Israel's truth is embedded in every corner of the American conversation.
From the classrooms to the churches, from the town halls to the campuses, from the dinner table to the digital battlefield — we will take our cause where it matters most.
Israel's enemies understand that information is power.
It's time we understand it too. The 2nd Annual Israel Appreciation Day is not the end of the story. It is the beginning of the fight for Israel we must win.
Robert Chernin is a business leader, political adviser, and podcast host. He has been a consultant on presidential, senatorial, congressional, and gubernatorial races, including roles in the campaigns of George W. Bush and John McCain. Robert serves as chairman of Israel Appreciation Day, American Center for Education and Knowledge, and The American Coalition. Read Robert Chernin's Reports — More Here.
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