(Editor’s Note: The following opinion column does not represent an endorsement of any political party or candidate on the part of Newsmax.)
If one were a betting man one would place his money on Trump winning the election this coming November. But betting is not always a science and quite often an art. For this reason, a scientific strategic methodology for a Trump General Election victory must include political intelligence, digital marketing, and Trump's forte — personal marketing. All are needed tactics to ensure a 2024 win.
Let's explore how this three-pronged approach can be helpful to the charismatic Trump.
Political Intelligence
In my recent Newsmax column, Does Trump Need More Than Marketing to Win?, "Political Intelligence" was defined as the art and science of counting a candidate's votes utilizing all legal means, whether new or old.
This includes" getting the vote out" by identifying Trump supporters who are not registered to vote or have not voted in the last presidential election and tracking their behavior by asking whether they voted early or will vote on Election Day. These are the proactive tactics that will safeguard a victory in 2024.
Thanks to the foresight of the new Republican Party co-chair Lara Trump, there is hope for the Republicans. She has identified this need for PI and has tacitly engaged Scott Presler, a self-described conservative.
His website (earlyvoteaction.com) is a Republican voter portal encouraging visitors to register to vote (if not already) and then vote early. His methods will counterbalance the approach used by Democrats to guarantee that Trump votes will be counted in much the same way as Democratic votes are calculated.
Digital Marketing
Brad Parscale, who helped Trump win in 2016 using Facebook ads and digital marketing, is now back, playing an under-the-radar role in assisting the Trump campaign.
As Thomas Wolf once wrote, you can't go home again, but there still can be some residual learning points that clever campaign strategists can utilize.
Using Parscale's creative digital marketing methodology, this approach can translate Trump Rally Events into votes. Together with Scott Presler and Lara Trump, Parscale can work in unison to bring a cohesive digital campaign strategy to Campaign Trump.
In addition, Parscale has evolved his methodology to include AI "where it can help generate customized emails, parse oceans of data to gauge voter sentiment and find persuadable voters. It can also amplify the social media posts of 'anti-woke' influencers," according to an Associated Press review of Parscale's public statements, his company documents, slide decks, marketing materials and other records not previously made public."
Personal Marketing
Let's not forget Trump's charismatic personality and brand marketing dominance. Given its importance in the final analysis of political intelligence and digital marketing, this should not be overlooked or over-emphasized.
The salient tactic for the Trump Campaign to win is not to forget how he won in 2016 against Hillary Clinton, which was Digital Marketing. With a 2024 version or brand-over, Digital Marketing can be the value-added tactic that does the trick for the winning secret sauce for Campaign Trump.
If they do this, they will realize that it is always easier to do when you have marketing in mind.
Dr. John Tantillo is a Marketing Professor at Lander College For Men at Touro University and the author of the popular book, "People Buy Brands Not Companies." Read More of his Reports - Here.